Oak Forest came to Mad Rose for help after the brand had been launched. The company had earned a reputation for strong ethics, consistent structure and a culture of compassion. The team at Mad Rose was struck by the good work that Oak Forest was dong in the community and voted to work pro bono on the account.
The goal of the campaign was to increase awareness beyond the local area in which the facility operated. A 4 minute "culture" video was produced for the web-site, YouTube & Vimeo. Its as promoted through the social channels and distributed directly to influencers through text.
Mad Rose also produced a series of "Impact Clips" (short, hard hitting video segments) that were posted regularly on Facebook & Instagram.