The amplifier to the content and assets created, ROI realized.
We approach campaign creation from a user-centric point of view.
We begin with an experience brief, which defines how the target audience navigates solving their problems through the entire customer journey, and the appropriate channels that are effective in reaching the audience and meeting user expectations.
Creating this journey entails a rigorous analysis of how the consumer moves through the purchase process, and this anchor becomes the perspective through which the marketing solution—which can span paid, owned, and earned media—is created.
The journey allows creative solutions to integrate seamlessly with the broader brand experience, allowing utility and storytelling to intersect cohesively.
The end result is a campaign that is highly orchestrated to deliver maximum relevance and value to the end user, while minimizing inefficiency and waste for the client.
Mad Rose combines its Studio, Design and Creative teams to develop integrated marketing campaigns across all digital channels.
With decades of experience across broadcast television, print, digital channels and now connected TV our approached is geared to providing the highest ROI. Our goal is to achieve defined business objectives while enhancing the brand.